Girlfriend Collective, therefore, made the most out of modern-day word-of-mouth marketing (also known as WOM marketing) and gave people something to talk about.Ĭonsumers didn’t even have to look too far as to what they should say on their social posts- it was and is all on the About Page.Īvocado Magazine reports, “Want to know more about their SA8000 certification (SA stands for Social Accountability and includes child labor laws)? Girlfriend Collective has included every bylaw SA8000 puts forth. We wanted people to trust us, and by giving people the product, we knew they would trust us-that’s how much we believed in what we’re doing.”ĭuring that campaign, zero dollars were spent on initial advertising.Īll that money went to sending the leggings to anyone who shared Girlfriend’s Collective post on social media and paid the $20-30 shipping for the $60-80 product. InStyle interviewed the co-founders, Ellie and Quang Dinh, and found that the couple had three of their own goals in mind: 1) athleisure that was both chic and minimalist 2) sustainable and eco-friendly every step of the way and 3) a product the audience can trust.Įllie Dinh told InStyle, “It’s kind of scary to purchase a $100 pair of leggings from a brand you’ve never heard of. It all started with a guerilla marketing style, free-giveaway campaign where all people had to do was pay for the shipping, moved into word-of-mouth marketing that highlighted the great quality, and ultimately meets at the present with the company’s reputation resting on sustainable practices and inclusive advertising. Sustainably and ethically made, leggings from Girlfriend Collective hit mailboxes in 2017, and the best part? No pills, and no child labor or employee exploitation in the factory. In 2017, a new athleisure company kept their story transparent and their leggings the exact opposite. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.Girlfriend Collective’s Activewear Proves Actions Trump Words in Sustainability Laura Zaks LAST UPDATED June 3, 2020 Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. So good, t hey might even inspire you to go for a jog…Maybe. Get shopping and read on to see a few of the colorful new options. And now that these brand-new colors have hit Nordstrom’s site, I plan on buying even more! If you’re like me, prepare to s ay goodbye to your basic black leggings-pastels are where it’s at in 2021. The brand’s new swimwear line, which also dropped this month, is available to shop in sizes up to 6X.įor someone who doesn’t work out regularly, I sure do have a ton of activewear in my wardrobe. Girlfriend Collective has shot to cult stardom precisely because its pieces are so damn inclusive-and pretty affordable, too! For all the pieces in new colorways, sizes range from XXS through 3XL and everything is priced between $38 and $58 bucks. Even better, the high-quality textiles that are used to design the pieces are all made from recycled post-consumer plastic bottles! Girlfriend Collective- the sustainable activewear brand that’s all over Instagram thanks to its selection of colorful pieces you can get sweaty in- just released four entirely new shades: Butterfly (a vibrant lime green), Misty Rose (a pale pink), Brownie (a warm brown) and Sunburst (a tangerine).Īll of the leggings, bike shorts and sports bras available in the new colorways are exclusively at Nordstrom and made in the brand’s signature compressive fabric, which means that they won’t get baggy or start fitting differently the second or third time you put them on. Here’s to being the best-dressed person in your outdoor spin class this season! It’s time to lighten up! Girlfriend Collective has launched a new collection exclusively at Nordstrom featuring best-sellers in pastel shades you’ll love for spring and summer.

Girlfriend collective leggings